Magna Entertainment provides teambuilding exercises. A restyle was needed since the old brand was a bit dated. At the same time Magna was branching into 2 other fields of team bonding experiences and needed a identity for those as well.
The most important thing about a teambuilding exercise is the feeling of camaraderie and connection. The 2 arms "embrace" to represent this. The different branches are in other color's to give a distinction.